Bloodshot Records Launches Brand New Interactive Website
For Immediate Release | May 1st, 2014 | Chicago, IL
Storied Chicago independent record label Bloodshot Records, which over the past 20 years has worked with artists like Ryan Adams, Neko Case, Old 97’s, Justin Townes Earle, Murder By Death, Lydia Loveless, and more, today announced the launch of the label’s new website, which features a modern but “rustic” (see: not stark white with a tiny logo) look and a slew of new advanced features. The goal is to connect fans with artists they love and artists they have yet to discover, as well as provide a sophisticated but easy-to-use online shopping experience.
Catalyzed by the trend of our beloved music emigrating to digital platforms and the onset of video networks, streaming services, and online radio capturing listenership, the new BloodshotRecords.com has a clear goal: juxtapose Bloodshot’s illustrious history of celebrated independent music with an intuitive yet robust interface that’s useful to fans, media, and other constituents. The site brings together the past and present while looking to the future as one of the most sophisticated record label sites on the web.
“With expanded, in-depth descriptions, social media connections, video and audio assets, "state-of-the-art" bells and whistles, curated playlists and our 20-year mission guided on the principle of you'll like this music, you might just not know it yet, the new Bloodshot website provides both the casual and rabid music fan with hours of time-wasting possibilities,” says Bloodshot co-founder Rob Miller.
To be more detailed without being too jargony, the new BloodshotRecords.com leverages a Drupal-based design with a dynamic, responsive website that allows visitors to utilize all of the features easily via desktop, smartphone, or tablet. Gone are the days of zooming in and squinting to read about upcoming concerts and album releases; welcome swipe menus, horizontal-to-vertical responsiveness, and full access to videos, photos, and streaming audio from any web device.
Improvements to the BloodshotRecords.com listening and viewing experience include a video library featuring the best of Bloodshot artists’ performances from YouTube and Vimeo (complete with descriptive tags, links to buy the tracks, and sorting options); built-in audio players; Bloodshot Radio station featuring label, artist, and fan-curated playlists; social media integration (of course), and plenty more.
The new BloodshotRecords.com online store brings improvements to the shopping experience with features such as sophisticated recommendation systems; thorough sorting capabilities; simple, intuitive designation between physical formats; and detailed product pages featuring streaming audio, videos, tour dates, and more.
Miller sums it up well by saying: “Connecting our artists and releases as never before, the site is intended to open your ears to possibilities and newfound preferences like we weren't able to before, due to either laziness or technical limitations. Take a look; find some new favorites or reconnect with old ones.”
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